One of the most difficult and challenging areas of website marketing is building your site popularity. This is due to the fact that the search engines do not want and like "artificially created" or useless links that are exchanged between "weak " or poorly prepared sites. The days of “link farms” and huge “link exchange programs” offered by many Search Engine Optimization sites are over. Google does not hesitate to boot out sites with useless links.

The goals and objectives of Blacksitesonline.com is simple and straight to the point and that is to help promote Blacks, African-American, and minority related websites with the correct search engine optimization techniques. This is done by providing a reciprocal link between our web site and your web site, and providing information and step-by-step tips on improving your site visibility on the Internet. Our reciprocal link and provided techniques are guarantee to bring your site more popularity. Additionally, we have provided step-by-step procedures, if follow as documented, will definitely increase your site popularity within as early as a week. Site popularity is the number and quality of the incoming links that are pointing to your web site. Certain web sites consider your own web site important enough to link to. In the search engines’ view, your web site is considered important as well. It is said that each link is considered a “vote of confidence” by another web site for your site. It is obvious that not all sites listed in our link exchange program will be African-American own. We will however, appreciate that you limit your input to sites that are in one way or another related to issues that benefit the African-American community.

Below, we have compiled a "to do" list including sites that will help improve your web site site popularity. This list will be documented on a day-to-day basic. We are also open to suggestions and recommendation that you might have to offer.

Exchanging links, especially with other sites that share the same focus or theme as your web site will help to increase your site’s PageRank and Alexa traffic rank. PageRank is Goggle's way of deciding a page's importance. It matters because it is one of the factors that determines a page's ranking in the search results. Assuming you are selling t-shirts with an African-American theme. Most customers not knowing about your site will goggle by typing the keywords "t-shirt African-American", if your site have not resolve issues such as (broken links, misspelled words, HTML Validation, load time analysis, meta tag optimization, Image Optimization, or search engine Inclusion), there is no way that your site will be found, hence, a purchase will not be made. Please be warn that not all webmasters are familiar with search engine optimization.

Alexa is the web information company that powers the Alexa traffic rating system. Alexa's ratings are based on a level from 1 to 7,000,000 in some cases, the number is higher. The LOWER your rating level, the better the rating. What does this means? It means that if you have a ranking under 100,000 then your web site should be producing some good traffic, hopefully some good sale.
As an example, http://www.chocolatecity.cc which has a rating of 291,921 has 23 times more traffic than http://www.wwclick.com which has an Alexa rating of 1,901,619 (this is a brand new site).

It has becomes increasingly important, since many search engines are using link popularity as a ranking criterion. The more popular your site is, the better it is ranked with the search engines and thus become more visible when one does a search on your related keyword or products.